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Growth Strategies Case Study
Case Title:
PCCW: Hong Kong's Integrated Communication Company's Growth Strategies
Publication Year : 2005
Authors: Mandakini Kotia, Sumit Kumar Chaudhuri
Industry: Fixed-line Voice Services Providers
Region: Hong Kong
Case Code: GRS0115
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Since its inception in 2000, Hong Kong-based Pacific Century CyberWorks Limited (PCCW) has grown to be one of Asia's leading integrated information technology and communications companies through different strategic acquisitions and alliances. In June 2005, PCCW re-entered the mobile telephony market by acquiring the Hong Kong based Sunday Communications Ltd.
Pedagogical Objectives:
- To analyse the reasons behind the various strategic alliances of PCCW
- To discuss new opportunities and challenges facing PCCW in the event of its re-entry into the mobile telecom market.
Keywords : Pacific Century CyberWorks (PCCW); Growth Strategies Case Study; Richard Li Tzar Kai; PCCW’s expansion in China; PCCW Cable and Wireless HKT merger; Hong Kong’s telecom market; PCCW’s mobile telephony market in Hong Kong; PCCW’s broadband services; PCCW’s Sunday communications synergies; PCCW’s competitors; PCCW’s strategic alliances; Mobile operators in Hong Kong; 3G mobile phone service
Contents :
PCCW: A Brief Profile
PCCW’sGrowth Strategies
A Brief History of Hong Kong Telecommunications Ltd
Services Offered by PCCW Ltd
Major Associates of PCCW
About Pacific Century Group
About Sunday Communications Ltd
Financials Of PCCW Ltd
About Richard Li Tzar Kai
